Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman

This e-book offers the most recent learn and up to date experiences within the box of nationwide model and personal label advertising. It covers quite a lot of themes, together with retailing, advertising and marketing, common company, psychology, economics and records. It addresses assorted components of program, comparable to model naming and packaging judgements, expense elasticity, positioning, branding, client motivation, on-line groups, monetary predicament, ideas in progress and mature deepest labels. The contributions are equipped in keeping with the subsequent issues: purchaser behaviour, strategic judgements, branding, marketplace developments and theoretical examine. The publication offers a set of unique, rigorous and correct contributions from the 2015 nationwide manufacturers and personal Label advertising and marketing convention in Barcelona. 

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