Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

This booklet provides the newest examine on nationwide model and personal label advertising and marketing, within the type of unique, rigorous and suitable contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related issues, akin to model naming and packaging judgements, fee elasticity, positioning, branding, customer habit, financial hindrance, techniques in development, and mature deepest labels.

Show description

Read or Download Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) PDF

Similar e-commerce business books

The Legal and Economic Implications of Electronic Discovery: Options for Future Research

The becoming quantity of electronically saved info has resulted in matters that requests for digital discovery (e-discovery) can elevate litigation charges, impose new hazards on legal professionals and their consumers, and change expectancies approximately most probably court docket results. The authors offer an outline of the problems concerned and description 5 avenues for destiny study at the felony and financial implications of e-discovery.

Instant E-commerce with OpenCart: Build a Shop How-to

In DetailFor years, beginning an e-commerce store was once thought of a troublesome activity with the necessity of an important amount of cash, time, and assets. OpenCart makes this technique more straightforward and permits somebody to create an enticing and ecocnomic e-commerce answer. This concise consultant will aid you create a powerful and extraordinary on-line shop with OpenCart.

Handel 4.0: Die Digitalisierung des Handels - Strategien, Technologien, Transformation (German Edition)

Dieses Buch führt in die digitale (R)evolution der Wirtschaft am Beispiel des Dienstleistungssektors Handel ein und stellt Strategien sowie neue Technologien für eine erfolgreiche Gestaltung der digitalen Transformation vor. Unter dem Stichwort „Handel four. zero“ diskutieren Autoren aus Wissenschaft und Praxis, wie eine traditionelle Branche durch die Digitalisierung neben neuen Konkurrenten vor allem neue Chancen erhält, mit innovativen Dienstleistungen ihre Kunden neu zu begeistern.

DROPSHIPPING: Aprende Hacer Dropshipping De Una Forma Profesional (Spanish Edition)

¿Cuál es el modelo de negocio perfecto? Por supuesto, todo eso dependerá de quién se le pregunte y de sus preferencias personales. Pero es sin duda muy posible hacer una especialmente fuerte argumento para dropshipping. Se trata de un modelo de negocio que tiene enormes ventajas sobre los angeles venta de sus propios productos, sobre convertirse en un filial de comercialización y, ciertamente, más de hacer dinero de anuncios.

Extra info for Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics)

Example text

Download PDF sample

Rated 4.73 of 5 – based on 26 votes