Airline e-Commerce: Log on. Take off. by Michael Hanke

By Michael Hanke

From the few tickets that have been bought by means of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, worldwide on-line trip has grown to generate this present day greater than part one thousand billion money in annual profit. This improvement has introduced major alterations to the airline company, commute markets, and shoppers. this day, airways around the globe not just use e-commerce for internet online affiliate marketing and promoting but in addition as a platform to supply distinctive prone and services that experience no counterpart within the actual world.

This ebook is an in-depth advent to airline e-commerce. It covers a wide scope of parts which are necessary to an airline’s ongoing electronic transformation.

  • Digital houses & features

  • E-marketing

  • E-sales & distribution

  • Web purchaser service

  • E-commerce organization

  • E-commerce strategy

Written by means of an airline e-commerce specialist and illustrated with quite a few examples of best airways during this zone, Dr. Hanke offers for entire "behind-the-scenes" information of ways airline e-commerce works. This publication is an important spouse for college kids and practitioners alike since it permits the reader to procure an intensive beginning of airline e-commerce. additionally, the e-book allows the reader to understand the ramifications of airline e-commerce in yes company parts and to take powerful motion for a winning e-commerce strategy.

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